Clarity Begins at Home to Weed Out Words that can Mislead with a Double Meaning

​New words and new usages liven up daily communication no end. You can get to the end of an article and realise you haven’t actually understood several or more of the references, or that words you are familiar with seem to have acquired different meanings. It certainly keeps you on your toes. You have to admire the creative efforts of those who need to attract attention, persuade us to buy or buy into the product or idea they are promoting.

But sometimes the technique backfires, and the usage becomes stale and annoying, or even worse, it’s ambiguous. We can overlook a lot in the cause of a bit of colour and pzazz, but when both clarity and freshness bite the dust, it’s surely time to re-evaluate and retire some techniques.

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Who’s Sorry Now? How to Apologise Effectively

Elton John observed that ‘sorry seems to be the hardest word’. Sorry to disagree, Sir E, but for many of us it seems to be the easiest word, one which readily trips off our lips in myriads of situations.

  • Someone bumps into you or gets in your way. ‘Sorry,’ you smile.
  • You disagree with someone’s opinion. ‘I’m sorry, but I don’t agree,’ you say.
  • You want to speak to someone. ‘Sorry to disturb you,’ you begin.

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How Toxic Terms Can Limit our Understanding of Other People

Our lives can be enhanced by virtual assistants such as Alexa and Siri and even that bossy satnav guide who may well have an individual name, chosen with as much thought as we give to naming our pets. With the stroke of a key, we can buddy up with ‘The AI companion who cares’, as offered by a recent software advertisement.
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How to Stay in Tune When you’re Blowing your Own Trumpet

Way back when, there wasn’t that much discussion about bragging or boasting. It was regarded by and large as A Bad Thing. At the slightest indication that you might be ‘blowing your own trumpet’ or ‘tooting your horn’, you would be firmly put in your place with a reminder that ‘self -praise stinks’ or a warning about becoming ‘too big for your boots’.

We’re talking about the dark ages, of course, when self-esteem wasn’t a familiar concept and we weren’t encouraged to boost our sense of self-worth by identifying our strong points and achievements, let alone sharing them with others.

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What’s Your Line When it Comes to Talking About Your Job?

What’s one of the things we ask about a person we meet for the first time? More often than not, we want to know what their job is. It’s an automatic question and it sounds harmless. However, the easy use of the question can be misleading. It isn’t simply a question about how a person occupies their working hours.

The answer prompts us to consider, consciously or otherwise, details about the person’s level of income, education, social status, interests, future prospects. All this from a simple ‘I’m a…’ When it comes down to it, we haven’t come that far from the era of Jane Austen. Only the details differ, and sometimes even they are the same

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On the Rebound: Watch Out for the Boomerang Effect

You know what a boomerang is. It’s a curved piece of wood which, when thrown, returns to the thrower. It is strongly associated with Australia. Used in a variety of contexts, these days mainly recreational, the boomerang has found a place in our collective consciousness and its handiness as a metaphor can be seen in a range of expressions in everyday use.

Our ready use of the word and our general understanding that the ‘boomerang effect’ describes something that rebounds and can flatten and mask the impact of the phrase. The appealing artefact, a smooth and pleasingly tactile homing device, can’t have too much of a negative impact, right?

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